The illustration of the 2017 Lutheran Hour Ministries float is on the face of the Christmas card. The theme of the 2017 Tournament of Roses Parade is: "Echoes of Success." The message inside the card reads:
"Make a joyful noise to the LORD, all the earth!"
Ring the bell of Scripture with Bible in hand,
Ring the bell of Grace all over this land,
Ring the bell of Faith in Christ who frees us,
Ring the bells as we Celebrate Jesus!
Wishing you a blessed Christmas
And Happy New Year!